Foundation Creation for New VA’s

If you’ve spent any amount of time with or around me, you’ve heard me preaching about how important it is to make sure the foundation of your business is built before you start thinking about taking on clients.

I know it’s not the most glamorous part of creating a new business, but it’s so incredibly essential! Think about it, would you live in a house that wasn’t built upon a sturdy foundation? Of course not! So why would your potential clients want to work with you if your entire business structure is wobbly?

If you aren’t clear on what exactly you’re offering, how you bring clients on-board, or what your business values are, then how the heckin’ heck do you plan on telling your clients what you can do for them, or even attracting the right clients in the first place? Is this inciting panic yet!? Good! It should be. This is MUY IMPORTANTE!

It’s okay though, because now I’m going to explain to you what you should be doing to get this structure built. (I would never just leave you hanging like that, sheesh).

First, take a deep breath. I know that starting a new business is exciting! But it’s just not worth it to rush everything. You’ll end up tripping over yourself and not quite looking like the expert you’re intending to be.

The very first real, hands-on exercise I walk all of my students through is developing their Mission Statement and Vision Statement. Now, this is no easy task! In fact, it’s the piece of my training that almost every single student tells me is really tough. But everyone who puts their mind to it and completes these statements has an ‘aha!’ moment where things start to fall into place and become more clear.

First, download this list of Core Values (a special treat from my signature training program, VA Essentials: Build Your Biz!). Look over the list and pick out 3-5 values that resonate deeply with what you want your business to stand for. These values could overlap with some of your personal values, but they don’t necessarily have to. Keep your work as a virtual assistant in mind and what you want your business to convey to a potential client.

After you’ve narrowed down the top values that will help shape your business, you can start working on your Mission Statement and Vision Statement.

A Mission Statement identifies the problem your market has and how your services will solve it.

A Vision Statement describes what things will look like once the problem is solved.

Here’s a list of questions to help you brainstorm your Mission Statement:

  • Why should people care about your business?
  • What do you do for your clients?
  • Why does your Virtual Assistant business exist?
  • What are the problems your potential clients have?
  • Who would benefit from your services?

And here’s a list of questions to help you brainstorm your Vision Statement:

  • In a perfect state, what do things look like for your client after they have hired you?
  • What does success look like for your business?
  • What problems have been solved?
  • What direction do you see your business going in?
  • What is the big dream you hope to achieve with your business?

Remember: Both of these things are statements, not paragraphs. That means they should be short, sweet, and to the point. One or two sentences will be plenty. If at first you find that it’s easier to write a descriptive paragraph, that’s okay. But then see which pieces you can cut out to shorten it up. Only keep the most important words or phrases that feel truest to the goals of your business.

Need somewhere to write this all down neatly? Grab your Mission and Vision planning sheets here!

Have questions about becoming a Virtual Assistant? Let’s set up a time to chat!



It's so important for new Virtual Assistants to know how to create a business foundation. Read more about how to build yours here, PLUS grab the Core Values worksheet + guided Mission and Vision Statement. ------- Want to become a VA? Sign up for my FREE mini course here:


  1. Ah I love this, Wish I had this info when i first started out as a VA! I’ve evolved since then but met amazing people along my journey!!

    • joyandcoffee says:

      Hi Glenny! Yeah!! Thanks for your feedback. I’m so glad to know that this would have been helpful when you were just beginning. So happy to hear that your business is going well!

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